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New Broadband Pricing Data: What does it cost to purchase 1GB of mobile data?

A global map with countries color coded according to the cost to purchase 1GB of mobile broadband data.


In our 2015-16 Affordability Report, we set out a new “1 for 2” affordability threshold — 1GB of mobile prepaid data for no more than 2% of average monthly income — in order to enable all income groups to afford a basic broadband connection. We assessed whether countries were meeting this target in our 2017 Affordability Report, and today, we are excited to share with you an update to that assessment, based on more recent pricing and income data.


This new data — which analyses the cost of 1GB of mobile prepaid data across 59 low- and middle-income countries at the end of 2016 — finds that while affordability continues to improve across the board, the cost to connect remains out of reach for many. Just 19 countries have affordable internet (i.e., meet the “1 for 2” target), and the cost to connect averages nearly 6% of monthly income across the 59 countries surveyed.



While the Asia-Pacific region boasts the most affordable broadband — 1GB of data costs citizens, on average, 2.5% of monthly income — not one of the regions surveyed meets the “1 for 2” target. Costs remain highest in Africa, with 1GB costing 9.3% of a citizen’s average income; however, Africa also experienced the most significant cost reductions of any region — an average drop of 3.2 percentage points across the continent drove most of the global improvement in affordability seen in this data.


While prices are dropping globally, affordability continues to be a major obstacle to access — an obstacle that is compounded by high levels of income inequality. Even in countries like Colombia and the Philippines, where 1GB is priced at around 2% of average income, the lowest 20% of income earners have to pay 11% and 6% of their income, respectively, for 1GB of mobile data. Mobile network operators in some countries are responding to the issue of income inequality through market segmentation — i.e., by offering very small plans (50MB or 100MB) or very big plans (2GB and above). One implication of this trend is that using a single price point (e.g., 1GB) to assess affordability might not be appropriate for all countries, and having additional price points (e.g., low, medium, high) will be useful — something we will explore in further updates.  


Map: What does it cost to purchase 1GB of mobile broadband data?



You can explore the data and find full datasets for download here.


We plan to produce annual updates to this mobile pricing data for low- and middle-income countries, and to assess annually the extent to which countries are making progress toward meeting the “1 for 2” target.


Questions or recommendations? As always, feel free to get in touch or leave them in the comments below.

5 Responses

  1. Thanks for the data, which I used for the article Very welcome.
    A few thoughts:
    1 gigabyte is only enough for a few hours of video. It will soon be time to look at a higher minimum. Fortunately, 4G/5G technology is bringing down cost ~30% per year.
    One factor crucial to reducing the price is lower backhaul/transit costs, which often are cartel-like. For many carriers, that’s the biggest cost.
    On the other hand, we chould be careful about recommending tax changes. It’s not clear most of the benefit will go to lower prices or increased investment.
    The article also includes a couple of quibbles about datapoints but overall they are well-researched.

  2. This is an interesting finding for startup companies competing for the remain percentage. At 9.3%, I would love to see from the data set how much of these data consumption comes from international content? After looking at the data I would have more to say about IPX. I feel if startup companies serving the African market need to flourish more and deliver the service, the Telco would need to find a way of driving the cost of broadband low by deploying more local content apps on their network thereby allowing users access cheaply.

  3. Jérémie Marcé says:

    Thanks for this very interesting article.

    What does the association need ?
    Money from developed countries would help you connect African people to Internet ?
    How can French people help you ?

    Best regards.

  4. NaBUru38 says:

    Instead of measuring the 1 GB price by percentage of mothly income, I suggest you to measure it by working hours.

    So for example if a month equals to 200 working hours, then the 2% of that is 2 working hours.

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